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Is Your Shopping Cart Costing You Money?
By Shannan Hearne-Fortner, Sat Dec 10th
They was a time when doing business on the internet simply meanthanging out your electronic shingle and raking in the profits.Then it became necessary to build your online credibilitythrough reciprical linking and membership in organizations likehttp://i-Cop.org. Then organizations like http://www.paypal.comand http://zzz.clickbank.net/r/?shannan0 became necessary toaccept payments without waiting for the proverbial "check in themail". One of the latest innovations of internet marketing is theshopping cart program. Basically, this let's visitors to yoursite prepare an online order just like they would fill out anorder form from a catalog and submit it directly to yourbusiness. Some programs are so advanced they also calculatepayments, coupons, shipping, and inventory. But are they a good thing?
Many online business people are finding that the fancy shoppingcart program they have used to design or re-design their websiteis costing them business. Why? Because these programs are not search engine friendly. They omitmeta tags, they contain long and cumbersome universal resourcelocators (URLs), and they inhibit the attainment of high searchengine rankings. So what can the online business person do? Is there no way tohave a friendly merchant environment? And stay visible in thesearch engines? Yes, there is. And its relatively simple. Take for example, ageneric gift site. You might have a front page with a link tomain category pages that each flow down like a graph to specificproducts. But you cannot place each of
these pages directly intoyour shopping cart program. Create a regular front page whichsits right on your domain, www.mygifts.com. Create categoryheadings for your main product groupings that also sit directlyon your domain, www.mygifts.com/group1.html,www.mygifts.com/group2.html etc. Keep these pages off the secureshopping cart server and system. From the category headingpages, then move into the shopping cart system. While your individual products may never see the light of day insearch engine rankings - your front page and your categoryheadings will. In this way, you have a site which is shopper andsearch engine friendly. Shannan Hearne-Fortner is the president and wizard ofhttp://www.SuccessPromotions.com, an internet marketinginformation and service company. Part author, poet, mother,WAHM, and wizard, Shannan is the marketing manifestation ofGuerilla marketing techniques from Jay Conrad Levinson,One-to-One Marketing, grass roots campaign development andinternet wizardry combined with the Eastern-Western philosophiesof such gurus as Deepak Chopra, Shakti Gawain, and Alan Watts.Seasoned with the thoughts of theological greats like BillyGraham and WAHM oriented authors like Priscilla Huff. Hermarketing experience contains over ten years of online andoff-line campaign development for products and services rangingfrom alarms to pottery, software to hardware, jewelry toclothing, consulting to designing, and everything in between.Always insightful, often humorous, and occasionally downrightdelightful. About the author:Shannan Hearne-Fortner, President and Wizard Success PromotionsMarketing Your eBusiness Better http://www.successpromotions.comICQ # 20240138
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