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Printed Pens That Will Get Used
By Gareth Parkin
The golden rule of promotional gift giving is simple: Give Useful Gifts. When the promotional items that you send out are ones that your customer or prospect will find useful, you’ll get the full benefits of additional exposure and increased good will. Printed pens are one of those items that everyone can use, but you can greatly increase the value of giving out printed pens with your company name by choosing pens that are more than just printed pens.
How Effective Are Printed Pens?
In order to be effective, an advertisement must do three things:
1.It must capture the attention of the prospect.
2.It must engage the prospect in some way.
3.It must be remembered after the advertisement is over.
Printed pens and other promotional products that are used by your prospects have the advantage over any other type of advertising in all aspects of advertising. The right printed pens will attract attention, they will engage your target market when they’re used, and your message will be delivered over and over again.
In research conducted at a major metropolitan airport, businessmen were asked if they had received a promotional product from any company in the last twelve months. Of those asked, 75% recalled receiving a gift from a company. Of those who received a gift, 52% had done business with the company after receiving their promo item. A staggering 73% said they use it at least once a week, 43% said they use it every day and an amazing 33% of those who were surveyed had the promotional that they’d received on their person currently. The number one promotional item that had been received by the survey group? Printed promotional pens.
How to Make Your Printed Pens the Ones that They Remember
In that same survey, business travelers were asked what it was that they liked best about the promotional that they received. The number one answer with 75% of respondents was that it was useful. The second most common answer with 20% responding was that
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it was attractive. You can increase the response to your printed promotional pens by choosing ones that are more useful and more attractive.
When choosing printed pens to use as promotional tie-ins or executive gifts, follow a few rules and you’ll be sure to send out pens that will be valued and used every day by those who receive them:
1.Avoid cheap novelty pens. They’re fine for trade show handouts and around town visibility, but if you want to be THE pen, go for quality.
2.Choose printed pens that offer unique, useful features. A pen that doubles as a USB flash drive or includes some other nifty feature is more likely to be kept and used.
3.Pick printed pens that you’d like to use yourself. If you’ve got a favorite pen, look for promotional pens that offer the same features.
4.Ask for recommendations from a promotional items consultant. Any reputable company that sells promotional and printed pens and other items will have representatives that know their product line. Tell them what you’re looking for and ask for a range of recommendations.
Don’t choose printed pens that will be just another throwaway. By taking the time to choose pens that are useful, well-made and attractive, you’ll reap benefits that you’ll get from no other advertising medium.
For further information on business check out the nets leading promotional gift suppliers online today! Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of printed pens and promotional pens. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com
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